Dr. Alaina Puff

The Psychology of Money and Sale in Uncertain Times

This presentation explores how money beliefs, past experiences, and nervous system stress shape financial decisions, pricing, and sales conversations. It examines how uncertainty impacts focus, confidence, and risk tolerance — and why clarity becomes essential when anxiety is high.

By getting clear on who you serve, the problem you solve, and how you communicate value, leaders can shift from reactive decision-making to steady, intentional growth. Grounded in psychology and real-world application, this talk offers practical insight into approaching money and sales with stability, confidence, and clarity — even in uncertain times.


About Dr. Alaina Puff

Dr. Alaina Puff works with legacy builders, entrepreneurs and leaders ready to break free from hustle and grind culture and step into alignment and flow. With a PhD in psychology and a deep understanding of identity and nervous system patterns, she helps high-capacity leaders untangle the wounds and survival strategies shaping their success. Her work bridges strategy and self-leadership so sustainable growth becomes inevitable. She guides those building businesses, families, and futures to expand without burnout, disconnection, or self-abandonment.

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