2019 KEYNOTE SPEAKER:
”LEADING THROUGH THE TURN”
AUTHOR • ENTREPRENEUR • WIFE • MOM • BIKER
Elise is a three-time CEO, leadership strategist, business consultant and executive coach. She is the founder of Mitchell Communications Group, one of the top 10 fastest-growing public relations firms globally and a two-time Inc. 500/5000 fastest growing company. Under her leadership, her agency grew more than 500% in five years.
At the end of 2012, Elise sold her firm to Dentsu Aegis Network. Elise also serves as CEO of the Dentsu Aegis Public Relations Network. Today she serves as chairman of Mitchell and also advises clients through her own leadership and business consultancy.
Elise has received numerous awards for her success in business including: Entrepreneur of the Year (NAFE), Agency Professional of the Year (PRWeek), a Top 50 Power Player in Public Relations (PRWeek) and a Top Speaker to See (Huffington Post).
Elise is a graduate of executive education at Harvard Business School and the Tuck School of Business at Dartmouth College. She received a master’s degree from the University of Memphis and a bachelor’s degree from Abilene Christian University. She is a Results-Trained Coach™ from the NeuroLeadership Institute, accredited by the Public Relations Society of America and a member of the society’s prestigious College of Fellows.
When she’s not working with clients, you can find Elise motorcycling with her husband, or writing and speaking about what it takes to succeed in today’s rapidly changing business environment. She’s the author of a best-selling book on leadership “Leading Through the Turn” (McGraw Hill 2017) and a popular leadership blog.
She’s a passionate advocate for women entrepreneurs a regular contributor to Entrepreneur.com and has a social reach of 18 million. Among many national and international boards she serves on, Elise is president of the International Communications Consultancy Organization, the global voice of public relations agencies.
She teaches a master’s level course on leadership for Syracuse University and is a frequent keynote speaker on leadership and the secret to savoring the journey of life.
BREAKOUT SESSION PRESENTERS
Breakfast Power Panel on Leadership • 8:30 - 9:30 AM
The Breakfast Power Panel is open to all registered FULL-DAY conference attendees.
CHRISTIE ANGEL, Breakfast Power Panel on Leadership
Christie Angel serves as the Chief Executive Officer of YWCA Columbus, one of the community’s most respected organizations dedicated to eliminating racism and empowering women. Christie joined YWCA Columbus in 2017 after working many years in the private and public sectors of Columbus. It is her love of Columbus and desire to create environments for people to thrive in—those in the community and YWCA staff—that is the driving force behind her leading YWCA Columbus. Prior to joining YWCA Columbus, Angel was principal of government relations and public affairs for Calfee Strategic Solutions. She provided counsel and advisory services to businesses and non-profit organizations on local government, business strategies, and community relations matters.
Previously, Christie was deputy chief of staff and external affairs and services director to former Columbus Mayor Michel B. Coleman. She led the mayor’s external affairs office, served as the city’s chief government relations officer, and was responsible for developing and retaining relationships with business and community partners. Christie was a government affairs principal for a telecommunications company, a boutique government relations firm and legislative aide to Coleman when he served on Columbus City Council. She also spent several years working in the non-profit sector on housing and homeless issues. Christie prides herself on being socially conscious. She is an active and engaged member of Columbus’ civic and business communities. Christie currently serves on the boards of Campus Partners for Community Urban Redevelopment and the Greater Columbus Arts Council; she is also a member of the Columbus Women’s Commission. Christie and her husband, Otto Beatty, III, reside in German Village with Betty, their Toy Fox Terrier.
MICHELLE T. KERR, Breakfast Power Panel on Leadership
As president of Lightwell Inc.—a leading Dublin, Ohio-based Information Technology firm that serves clients across the North America and Europe—Michelle leads the daily business operations in addition to developing and overseeing the company’s growth initiatives. Since founding Lightwell in 1998, she has been responsible for all aspects of the business at one time or another. Furthermore, leveraging over 20 years of IT consulting and management experience, she has assisted hundreds of Fortune 2000 organizations in developing and executing their global IT strategies.
Lightwell currently has more than 200 team members, with offices in Dublin, Ohio, Belfast, Northern Ireland and Fareham, England. Lightwell has been recognized on the Inc. 5000 list of fastest-growing privately-held companies for 8 years out of the last 10 years. Lightwell is also consistently ranked in the Top 10 Central Ohio Women-Owned businesses. Before founding Lightwell, Michelle spent several years of her career working in global financial operations for Procter & Gamble. She holds a B.A. in Finance and Accounting from Miami University. Michelle believes that each of us has a social, cultural, ethical responsibility to the communities in with we live and work and is very active in her community.
CHERYL KRUEGER, Breakfast Power Panel on Leadership
Cheryl Krueger knows cookies. Starting from scratch in 1981 with a single cookie store, Cheryl grew her former company into a $50 million corporation. But she also knows compassion and leadership. Cheryl has always divided her time between running her company and giving back. Serving on countless non-profits, Cheryl raises money and has started initiatives for the military, public schools, food banks and Appalachian families in need. She still serves on numerous boards, chairs numerous committees and leads discussions and lectures on women-focused leadership across the U.S. today. In late 2018, a lifetime love of baking brought Cheryl back to the bakery, launching a new company – C. Krueger’s Finest Cookies & Baked Goods. Products from the new company are available at two retail locations as well and an extensive e-commerce website.
Morning Breakout Sessions • 9:45 - 11 AM
SUSAN ALEXANDER, Reframe Conflict from Challenge to Opportunity
Susan Alexander, PCC, is an executive coach with an extensive business background. Susan specializes in helping individuals to create new possibilities for their personal and professional life to fulfill their most important goals and aspirations. She coaches executives, managers, and individuals with a particular emphasis on the power of self-perception, communications, and clarity of purpose. Susan is also an Adjunct Faculty Member of Otterbein University teaching leadership classes that focus on creating awareness of one’s capabilities and barriers, emotional intelligence, communication skills, team building & effective conflict resolution. Susan is known for her creative and “out-of-the-box” thinking, and enthusiastic outlook, and inherent ability to effectively work with all levels of managers to create and implement effective solutions.
WORKSHOP: Reframe Conflict from Challenge to Opportunity, AM BREAKOUT: What if you could convert that tension and upset to more creative and collaborative solutions. In this session will explore how we can transform these challenging situations to ones of opportunity for growth and possibility. Come with your most pressing issues and be prepared to leave with new actions to take.
In this session participants will learn to distinguish:
• How we typically think about challenges/conflict and why it keeps us stuck
• How we can transform the drama triangle associated with Conflict to a triangle of mutual understanding, effective action and accountability
• How to create practices that move us from the Drama Triangle to a Circle of Success
CASEY BROWN, Higher Profits Through Better Pricing
Casey Brown is a pricing geek and professional speaker. Her passion is for people to be paid well for their excellence. She is the president of Boost, a firm that helps companies improve profits through better pricing. She speaks at conferences, trade associations, and networking groups around the world, and she delivered a TEDx talk with over 2.8 million views. Casey is fluent in Spanish, is a certified GE Six Sigma Black Belt, and holds degrees in Chemical Engineering, Spanish, and Business. She volunteers over 600 hours annually around the world, focused on meeting children’s basic needs.
WORKSHOP: Show Me the Money, Higher Profits Through Better Pricing, AM BREAKOUT: Most companies with exceptional products and services chronically underprice because they believe customers and competitors limit their pricing power. The truth is you have much more say in your pricing than you may believe. Join Casey Brown in a fast-paced, interactive presentation to learn how to earn what you are worth in the market.
In this breakout session Casey will:
• Clearly demonstrate the impact of price changes in your business
• Point you to areas of your business where you are underpriced
• Arm you with confidence to execute a value-based pricing strategy
DAMON COCKREL, Stopping the Sales & Marketing Roller Coaster
Damon Cockrel is Mobile Strategist at Damon Cockrel. He has been teaching entrepreneurs and sales professionals for over 30 years. His teams and students have been responsible for millions in goods and services provided to retail consumers, local businesses, schools and government. Damon's influence was recognized by the National Academy of Best-Selling Authors, with a Thought Leader of the Year nomination and he remains committed to leveling the playing field so that small and medium enterprises can win against larger, more dominant, competitors.
WORKSHOP: Stopping the Sales & Marketing Roller Coaster, AM BREAKOUT: Do you feel stuck and frustrated with your sales and marketing? In this workshop, you’ll learn; the key difference between sales and marketing; the reasons you struggle with both; and how to end that struggle once and for all. If you’re eager to learn, not afraid of a little hard work and ready to finally jump off the coaster to experience the joy of consistent leads and sales, join us.
In this breakout session participants will:
• Build their first high-converting lead generation plan
• Discover how to amp up the sales game
• And, walk away with more confidence in their sales strategy.
MEGHAN LYNCH, Brands Built to Scale
Meghan Lynch serves as president and CEO of Six-Point Creative, a brand development agency. Her expertise lies at the intersection of business strategy and brand strategy. She has worked in the fields of branding and marketing for the past 15 years, collaborating with global, national, and regional brands in almost every industry, from fast-casual restaurant chains to industrial manufacturers. A strong believer and active participant in peer learning groups, Meghan is an active member of the Women Presidents’ Organization at both the national and regional levels. As part of her induction to the Women Business Leaders Hall of Fame, Meghan was invited to speak to an audience of over 900 attendees at the Bay Path University Women's Leadership Conference on her personal leadership journey. Meghan recently earned the 2019 Enterprising Women of the Year Award for business growth and commitment to support other women in entrepreneurship.
WORKSHOP: Brands Built to Scale - AM BREAKOUT: Meghan Lynch discusses the concept of "brand" beyond logo, colors, and tagline, and helps participants think about their brand as the sum total of every interaction that a prospect/customer has with their company and its products or services. This workshop is targeted to companies who are ready to scale beyond their core customer and redefine their position in the marketplace.
In this breakout session:
• Megan presents research and the neuroscience of branding
• Hear real-world examples that lead to powerful realizations
• Begin to understand and change the way you view your brand opportunity
LISA PANOS, Mindset Makeover: How Your Thoughts Impact Your Life & How to Shift Them
THIS BREAKOUT SESSION IS NOW FULL.
Lisa Panos is the author of BIG GIRL PANTS: A Woman's Guide to Strutting Toward the Life She Craves, as well as a Certified Life & Relationship Coach who helps people stop struggling and start thriving in their relationships. Trained by Dr. Martha Beck (aka, Oprah's Life Coach), Lisa helps her clients get a better sense of who they are so they can show up more powerfully in their relationships. She combines tried-and-true coaching methodology with her own arsenal of personal experience to help move others into a healthier, more productive way of being (goodbye drama, hello peace!).
WORKSHOP: Mindset Makeover: How Your Thoughts Impact Your Life & How to Shift Them, AM BREAKOUT
Your mindset is powerful, How you feel about yourself has the ability to control, persuade and hold you back from finding true happiness and inner peace. Sadly, 85% of people don't believe in themselves or their abilities. However, with the right motivation and effort, we can stop this trend.
In this breakout session:
• Learn the simple, powerful process of questioning your thoughts that cause your suffering,
• Clear the sludge and false beliefs holding you back from living a life you love.
Afternoon Breakout Sessions • 2:00 - 3:15 PM
CECI DADISMAN, E-Mail Marketing Makeover Breakout Session
Ceci Dadisman is a marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. As a frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.
WORKSHOP: EMAIL MARKETING MAKEOVER - PM BREAKOUT: Are you maximizing your email campaigns to drive open rates, engagement, and conversions?
In this breakout session you will:
• Hear about best practices that can lead to increased engagement
• Learn tips to get more click-throughs and conversions
• Explore email automation and list segmentation based on behaviors
• And, revolutionize the way you think about and deploy your email campaigns.
ANDREA OBRADORS, BRE JACOBS & ERIKA RITTENHOUSE, Design Thinking Crash Course
Andrea Obradors of Columbus College of Art & Design will facilitate a vivid introduction to one of the most successful and well-known approaches to brand building and business innovation in the new global digital economy with two other peers: Bre Jacobs and Erika Rittenhouse. They are highly recognized professionals from product engineering, brand design and design management currently working as a multidisciplinary team for design and business innovation.
Design Thinking is a collaborative approach to innovation that begins with building a shared cross-disciplinary understanding of the problem and the stakeholders involved. This approach has become popular with business leaders, engineers, marketers, and product designers, in areas as diverse as healthcare, sustainability, education, urban planning, new product and service development, and entertainment.
WORKSHOP: Design Thinking Crash Course - PM BREAKOUT
In this session:
Participants will work in pairs using worksheets, and a variety of construction materials, as they are guided through a fast-paced series of activities.
Participants come away with first-hand experience in one of today’s most important innovation methods in business, engineering, and design communities in companies such as Apple, Google, Starbucks, and P&G.
DANA VOGELMEIER, Developing the Leader Within You
Dana Vogelmeier, CPLP is a Leadership Development Consultant specializing in creating high performing environments where people love to work. After examining her personal work environments, both good and bad, she began to study what makes those awesome work experiences where people love it. Then she began to consult with others to replicate the experiences. She believes that life is too short to drive to work every day dreading it! And if you create a great work environment, the employees will come to work, and get great results. She has over 20 years of leadership experience in a Fortune 50 company leading a variety of teams including Contact Centers and in Learning and Development. She coached and led several hundred people over the years and learned from many great leaders and experiences. Her work in turning around environments is her specialty.
WORKSHOP: Developing the Leader Within You - PM BREAKOUT: Developing yourself to become the leader you have the potential to be will change everything for you. Think about that. What could change in your life if you developed as a leader?
In this interactive breakout session:
• Learn about the keys to leadership, priorities, character, problem solving, attitude, having vision, self-discipline, and personal growth.
• Learn the five levels of leadership.
• Assess where you are and how to get to the Pinnacle level of leadership
• Participant in a breakout for reflection and sharing your examples of leadership.
MINDI L. WELLS, ESQ. - Flip Flops at Work? Understanding the Multi-Generational Workforce
Mindi Wells combines her love of business, law and teaching in counseling businesses on current HR hot topics. A proud Gen X-er, Mindi works with organizations on effectively dealing with people issues at work. She understands the need to carefully consider organizational culture and operational realities in providing legal advice to small businesses, entrepreneurs and colleges. Her no-nonsense style and humorous stories come from a career spanning over 20 years in leadership roles in human resources, financial administration and operations management. Mindi is licensed to practice law in Ohio and Florida and previously worked for Worley Law, the Ohio Supreme Court and Ohio Northern University College of Law. In addition to teaching in the MBA program at Capital, Mindi frequently conducts workshops for business owners and HR professionals.
WORKSHOP: Flip Flops at Work? Understanding the Multi-Generational Workforce - PM BREAKOUT: The workforce dynamic is changing! Are you ready for the five generations in today's working population? While having this diversity can be challenging at times, there are also great opportunities to leverage the varied skills, experiences, knowledge and goals these folks bring.
By the end of the session, participants will be able to:
Identify the five generations in the workplace and their defining experiences and events
Discuss the personal, lifestyle, and workplace characteristics of each generation
Compare and contrast the values and the potential outcomes of generational interaction
Identify ways to bring out the best in each generation currently on your team.
PAMELA ELLIS, MBA, PH.D, KAREN M.R. TOWNSEND, PH.D. & SHANIECE M. WISE - Don't Hustle, Seek Harmony: 5 Keys To Build a Business that Honors Your Best Self
Pamela Ellis, MBA, PhD—also known as The Education Doctor® —helps young people find and be admitted to best-fit colleges so their parents save time and avoid over-paying.
Karen M.R. Townsend, Ph.D. runs an Ohio-based organizational development firm and founded About My Sisters—which is “on a mission to empower one million women and girls!”
Shaniece M. Wise is a Business Expansion Coach and Strategist, Certified Executive Coach, Author and Speaker.
WORKSHOP: Don't Hustle, Seek Harmony: 5 Keys To Build a Business that Honors Your Best Self - PM BREAKOUT: As women entrepreneurs, we often can get so lost in the busyness of running our business that we don’t make the time to take care of our inner self. As mothers, we often strive to be super woman. How do you serve as a mom, practice self-care and live a 360-degree life while growing your business?
In this breakout session:
• Enjoy a power-packed interactive workshop
• Experience a heartfelt discussion on how to stay in harmony, while scaling your business.
• Hear why to challenge the notion that hustling and grinding is the ONLY way to grow to the next level
• And, learn step-by-step how to get out of your business and step into a life of harmony.
CHARLES GIBSON, Fitness Instructor at Charles Gibson Fitness
Charles’s mission is to inspire hope and change in people through fitness. He has over 20 years of experience as a group fitness instructor, personal trainer, Thai massage practitioner, and motivational speaker. His approach to fitness emphasizes alignment, form, age-appropriate programming, core strengthening, mindset, and overall better movement. Charles has been leading and instructing Thai yoga massage in the past four years.
Demonstrations: (look for Charles demonstrating several times throughout the day)
When you see Charles giving a demonstration you will:
• Learn the elements of Thai yoga massage
• Realize the importance of touch, relaxation, and mindfulness.
• See how sessions with Charles are fun, yet challenging